The university brand as a factor in attracting applicants
Introduction. Today, the competition in educational market is increasing. A wide range of online courses with a simultaneous tendency decrease the interest of schoolchildren in higher education. This aggravates the competition of universities for the attraction of talented applicants. One of the fa...
Main Authors: | I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov |
---|---|
Format: | Article |
Language: | Russian |
Published: |
Russian State Vocational Pedagogical University
2023-01-01
|
Series: | Образование и наука |
Subjects: | |
Online Access: | https://www.edscience.ru/jour/article/view/3008 |
Similar Items
-
University branding: different roles of brand personality and satisfaction
by: Nonik Kusuma Ningrum, et al.
Published: (2020-05-01) -
Surveying the relationship between brand equity and brand-customer personality congruency
by: Shahriar Azizi, et al.
Published: (2013-03-01) -
Branding of Academic Staff; Components of The Personal Brand of Faculty Members
by: Yousef Ramezani, et al.
Published: (2024-09-01) -
Surveying the Relationship between Brand Equity and Brand-Customer Personality Congruency
by: Morteza Rezaei, et al.
Published: (2013-01-01) -
PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY
by: Alifah Ratnawati, et al.
Published: (2018-07-01)