O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA

O MARKETING SOCIAL EM PROJETOS DE RESPONSABILIDADE SOCIAL UNIVERSITÁRIA

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This research seeks to answer the following question: how is the promotion of social marketing through the actions of social responsibility of an Educational Foundation? The general aim of this paper is to study how the actions of social responsibility in social projects...

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Bibliographic Details
Main Authors: Marcus Vinicius de Oliveira Brasil, Fabiana Pinto de Almeida Bizarria, Mônica Mota Tassigny, Randal Martins Pompeu, Francisco Correia de Oliveira
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2015-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
social marketing
social responsibility
educational foundation
social projects
Online Access:http://www.redalyc.org/articulo.oa?id=319338455006

Internet

http://www.redalyc.org/articulo.oa?id=319338455006

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