The New Paradigm of Online Marketing: A Study of Generation Z Consumers' Behaviour and Their Attitude Towards Brands
The marketing environment is evolving and is prone to transformation more often than ever, due to the new digital era and rapid technological development;therefore, companies, along with marketers, are constantly trying to improve consumer experience, in an effort to fulfill their customers` n...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2023-06-01
|
| Series: | Proceeding Papers (BASIQ International Conference) |
| Online Access: | https://conference.ase.ro/papers/2023/23040.pdf |