What makes the difference? Social media platforms and party characteristics as contextual factors for political parties’ use of populist political communication

Social media has contributed to the spread of populist political communication, yet we still lack systematic knowledge of the contextual factors affecting its use. In this study, we investigated how and to what degree platforms (Facebook, Instagram, Twitter) and party characteristics (populist vs. n...

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Bibliographic Details
Main Authors: Magin Melanie, Larsson Anders Olof, Skogerbø Eli, Tønnesen Hedvig
Format: Article
Language:English
Published: Sciendo 2024-03-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2024-0007