“More” or “enough”? Rural-urban differences in maximizing: The case of India

The present study aims to understand rural-urban differences in India as determined by market regimes, as well as by cultural and prosperity factors. The study focuses on people's maximizing as opposed to satisficing decision preferences. Maximizing stands for people's preference to contin...

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Bibliographic Details
Main Authors: Ajita Srivastava, Ulrich Kühnen, Dora Simunovic, Klaus Boehnke
Format: Article
Language:English
Published: Elsevier 2023-01-01
Series:Current Research in Ecological and Social Psychology
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666622723000539