SIMULATION OF THE INSURANCE COMPANY’S MARKETING STRATEGY
The article is devoted the development of marketing strategy of the insurance company with using of mathematical modeling of structures. The algorithm was developed for calculating the coefficient of “probability of insurance policy acquisition” which accumulates the influence of factors related to...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2013-05-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/147_12.pdf |