The Topical Pricing Issues in the Development of E-Commerce and E-Trade

The article is aimed at defining problematic issues of pricing in the development of e-commerce and e-trade in order to improve the methodological instrumentarium and implementation of innovative marketing policy of trading enterprises, carrying out sales operations in online mode. It is determined...

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Bibliographic Details
Main Authors: Matselukh Nataliia P., Opolinska Viktoriia V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-06-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-6_0-pages-349_355.pdf