Relationship between Chinese viewers’ attitude toward fansub videos and attitude against sponsorship
In this study, we investigated Chinese viewers’ attitudes toward fan-subtitled (fansub) online courses, sponsorship, and the sponsors of online courses. In addition, the relationships among these three attitude variables were examined. A cross-sectional research design based on a quantitative method...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
|
| Series: | Cogent Education |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/2331186X.2022.2102481 |