Analyzing the Moderating Role of Knowledge Management in Relation to Intellectual Capital and Brand Competitive Advantage: Focusing on the Mediating Role of Brand Value (Case Study: Ardebil Hotels)
Today, intellectual capital is used to create and increase organizational value, and the success of an organization depends on its ability to manage this scarce resource, in addition to one of the important organizational capabilities that can greatly help organizations in creating and sharing knowl...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Imam Hosein University
2022-02-01
|
| Series: | مدیریت راهبردی دانش سازمانی |
| Subjects: | |
| Online Access: | https://jkm.ihu.ac.ir/article_207233_73a158772ad49ac5a51fa1393567d204.pdf |