Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha

Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses...

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Main Authors: J. Sebastián Castillo-Valero, Emiliano C. Villanueva, M. Carmen García-Cortijo
Format: Article
Language:English
Published: Facultad de Ciencias Agrarias. Universidad Nacional de Cuyo 2018-12-01
Series:Revista de la Facultad de Ciencias Agrarias
Subjects:
Online Access:https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/2962
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author J. Sebastián Castillo-Valero
Emiliano C. Villanueva
M. Carmen García-Cortijo
author_facet J. Sebastián Castillo-Valero
Emiliano C. Villanueva
M. Carmen García-Cortijo
author_sort J. Sebastián Castillo-Valero
collection DOAJ
description Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses price as an extrinsic signal to express their value. The price used is a comparison between the prices suggested by the specialized guides and the ones proposed directly to the consumer at the on-line stores. With the hedonic price methodology, which relates price and attributes, the article shows the convergence between the value referenced (price) by the Spanish experts and the one paid (price) in the Spanish market, the former being independent of the interests of the economic agents and the latter not. Regional reputation is the only attribute that positively impacts the price of Castilian wine and is prioritized in the ranking of attributes.
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spelling doaj.art-949611887d3748e48977fade8cec0a0d2023-08-02T18:53:06ZengFacultad de Ciencias Agrarias. Universidad Nacional de CuyoRevista de la Facultad de Ciencias Agrarias0370-46611853-86652018-12-01502Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La ManchaJ. Sebastián Castillo-Valero 0Emiliano C. Villanueva 1 M. Carmen García-Cortijo2University of Castilla-La Mancha. Associate Professor of Economics. Agricultural Policy and Rural Development at the Regional Development Institute. SpainEastern Connecticut State University. Associate Professor of Business Administration. Connecticut. USAUniversity of Castilla-La Mancha. Researcher at Regional Development Institute. Spain Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses price as an extrinsic signal to express their value. The price used is a comparison between the prices suggested by the specialized guides and the ones proposed directly to the consumer at the on-line stores. With the hedonic price methodology, which relates price and attributes, the article shows the convergence between the value referenced (price) by the Spanish experts and the one paid (price) in the Spanish market, the former being independent of the interests of the economic agents and the latter not. Regional reputation is the only attribute that positively impacts the price of Castilian wine and is prioritized in the ranking of attributes. https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/2962hedonic modelwine of Castiledenomination of originattributesexpertson-line sales
spellingShingle J. Sebastián Castillo-Valero
Emiliano C. Villanueva
M. Carmen García-Cortijo
Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
Revista de la Facultad de Ciencias Agrarias
hedonic model
wine of Castile
denomination of origin
attributes
experts
on-line sales
title Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_full Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_fullStr Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_full_unstemmed Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_short Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_sort regional reputation as the price premium estimation of a hedonic model for the wines of castile la mancha
topic hedonic model
wine of Castile
denomination of origin
attributes
experts
on-line sales
url https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/2962
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