The impact of marketing infantilism on the efficiency of market mechanisms
This research aims to identify the mechanisms behind irrationality in consumer choice of commodities based on marketing communication strategies employed by companies and their understanding of consumers' sociological behaviour. From a reinterpretation of research evidence and an analysis of ex...
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| Format: | Article |
| Language: | English |
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Rzeszow University of Technology
2019-12-01
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| Series: | Humanities and Social Sciences |
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| Online Access: | https://hss.prz.edu.pl/hss/article/view/54 |