Creating a successful cultural product: Interview with Raju Hirani
In seeking to track the elusive causes of the success of cultural goods, where creativity is the key to competitive advantage and managers have to balance the creative, market and organisational dimensions, J. Ramachandran and Sourav Mukherjee spoke to Raju Hirani, the director of three blockbuster...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2010-12-01
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| Series: | IIMB Management Review |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0970389610000728 |