Impacts of Self-construal Level on Sport Consumer Response to Athlete Scandals: Cross-cultural Approach
PURPOSE This study aimed to test the impact of sport consumers‘ self-construal levels on their responses toward an athlete scandal by conducting a cross-cultural experimental study. In particular, it focused on sport consumers’ subsequent responses toward an athlete scandal, such as the perceived ta...
| Main Authors: | , |
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| Format: | Article |
| Language: | Korean |
| Published: |
Korea Institute of Sport Science
2021-12-01
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| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2021-32-4-562.pdf |