From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers

From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers

Ji Wu,1,2 Yigang Wu3 1School of Economics and Management, Shanghai University of Sport, Shanghai, 200433, People’s Republic of China; 2School of Kinesiology, College of Education and Human Development, University of Minnesota, Minneapolis, MN, USA; 3School of Physical Education, Shanghai University...

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Bibliographic Details
Main Authors: Wu J, Wu Y
Format: Article
Language:English
Published: Dove Medical Press 2023-04-01
Series:Psychology Research and Behavior Management
Subjects:
keywords: shared value creation
sport self-concept
sport marketing
social value
economic value
Online Access:https://www.dovepress.com/from-participation-to-consumption-the-role-of-self-concept-in-creating-peer-reviewed-fulltext-article-PRBM

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https://www.dovepress.com/from-participation-to-consumption-the-role-of-self-concept-in-creating-peer-reviewed-fulltext-article-PRBM

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