The Branding Impact on Charity Product Marketing Communication
This study aims to fill the research gap on millennials purchase attitude toward charity product in Youth of Indonesia (YoI) brand shoes which is promoted through social media. The research objective is to understand how branding elements affect the purchase intention of YoI shoes by using quantitat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2021-06-01
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| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/295 |