Effect of online video infotainment on audience attention
Abstract Based on the attention economy theory, this study used the regression analysis method to analyse the effect of online video information entertainment on audience attention’s breadth, depth, engagement, and validity. The empirical research results show that highly positive and negative emoti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-07-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01921-6 |