Speciality of decision making choice in retail market of finance services

The complicated client behaviour, especially during the decision-making process, causes problems to business specialists working in finance sector. That makes one to look for a theoretical basis and carry out surveys in order to explain the factors influencing the client when making a decision about...

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Bibliographic Details
Main Author: Vytautas Sūdžius
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2007-06-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11580