Evolution of customer focus: from artisans and family businesses to CRM-systems

The process of evolution of such phenomenon as customer focus and its impact on the formation of trade relations has been considered. In order to study the phenomenon as a whole and the factors that influenced the changes in particular, a retrospective analysis from the era of craftsmanship to the p...

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Библиографические подробности
Главный автор: A. V. Malkova
Формат: Статья
Язык:Russian
Опубликовано: State University of Management 2021-11-01
Серии:E-Management
Предметы:
Online-ссылка:https://e-management.guu.ru/jour/article/view/163