Totemisme dalam Iklan: Studi Sastra Komparatif TVC Sabun Lux Versi Beauty Superpowers dan Versi Maudy Ayunda

<p><em>This study aims to describe totemism in advertisements for the Soap Lux Beauty Superpowers and Maudy Ayunda versions and explain the similarities and differences between the two TVCs. The method used is descriptive qualitative. The results show that Lux soap advertisements from di...

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Bibliographic Details
Main Authors: Fitri Astuti Lestari, Nurdien H. Kistanto
Format: Article
Language:English
Published: Jurusan Tadris Bahasa Indonesia, Universitas Islam Negeri Siber Syekh Nurjati Jalan Perjuangan By Pass Sunyaragi Cirebon 45132 2021-12-01
Series:Indonesian Language Education and Literature
Subjects:
Online Access:https://www.syekhnurjati.ac.id/jurnal/index.php/jeill/article/view/8498