APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN DIGITAL MARKETING SYSTEMS
This systematic review paper provides an overview of the current literature on the application of artificial intelligence (AI) technology in digital marketing systems. The Google Scholar database was searched with the title of the paper as the keywords and additional search criteria. A total of 17 p...
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| Format: | Article |
| Language: | English |
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University of Kragujevac
2023-12-01
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| Series: | Proceedings on Engineering Sciences |
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| Online Access: | https://pesjournal.net/journal/v5-n4/3.pdf |