How to make a risk seem riskier
Which statement conveys greater risk: ``100 people die from cancer every day'' or ``36,500 people die from cancer every year''? In statistics where both frequencies and temporal information are used to convey risk, two theories predict opposite answers to this question. Construal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2008-06-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/8210/jdm8210.pdf |