Buffer or Backfire? Effects of Corporate Social Responsibility Activities in Organizational Crises
Corporate social responsibility (CSR) activities can help an organization to build a favorable reputation; such activities can thereby serve as a buffer in times of crisis. However, research also suggests that these activities can backfire and reinforce the reputational damage caused by a crisis bec...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Netherlands Press
2022-11-01
|
| Series: | Journal of International Crisis and Risk Communication Research |
| Subjects: | |
| Online Access: | https://stars.library.ucf.edu/jicrcr/vol5/iss2/2/ |