THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON HOME PURCHASE DECISIONS IN BALI: A STUDY OF BALI SURYA RESIDENCE REAL ESTATE
The aim of this study is to investigate the influence of Product Quality and Brand Image on the Purchase Decision of houses in Bali Surya Residence real estate, mediated by Customer Satisfaction. This study is an associative type of research to determine the relationship between two or more variable...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-07-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2023-07/article_09.pdf |