Attraction Methods in Paper vs. Online Diletant Magazine
The article introduces attraction marketing methods employed by Russian monthly popular science magazine Diletant. The authors compared the printed version and the website. The paper magazine attracts the reader mainly by the topic name printed on its cover as a unique creolized text. The further se...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2024-04-01
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| Series: | Виртуальная коммуникация и социальные сети |
| Subjects: |