The Effect of Country Based Image in Accurance of Brand in Cultural Destinations
Despite its location and historical and cultural attractions, Izmir has been unable to consistent- ly achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in t...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2010-06-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://ojsull.webs.ull.es/index.php/Revista/article/view/2408 |