The Effect of Country Based Image in Accurance of Brand in Cultural Destinations
Despite its location and historical and cultural attractions, Izmir has been unable to consistent- ly achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in t...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2010-06-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://ojsull.webs.ull.es/index.php/Revista/article/view/2408 |
| _version_ | 1818445464158076928 |
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| author | Hulya Kurgun |
| author_facet | Hulya Kurgun |
| author_sort | Hulya Kurgun |
| collection | DOAJ |
| description |
Despite its location and historical and cultural attractions, Izmir has been unable to consistent- ly achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the minds of world travelers, as well as to a low recognition of Izmir. The purpose of this study is twofold: (1) to identify visitors’ impressions that have been effective on their choice of Turkey as a vacation destination and (2) to determine whether there is a relationship between these impressions and their perceptions about Izmir. According to the study results there is a relationship between the variables related to participants choosing Turkey and their impressions about Izmir.
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| first_indexed | 2024-12-14T19:32:14Z |
| format | Article |
| id | doaj.art-952b60be0263444f96f7dd0e25fd6bd6 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-12-14T19:32:14Z |
| publishDate | 2010-06-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-952b60be0263444f96f7dd0e25fd6bd62022-12-21T22:50:02ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212010-06-018310.25145/j.pasos.2010.08.036The Effect of Country Based Image in Accurance of Brand in Cultural DestinationsHulya Kurgun Despite its location and historical and cultural attractions, Izmir has been unable to consistent- ly achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the minds of world travelers, as well as to a low recognition of Izmir. The purpose of this study is twofold: (1) to identify visitors’ impressions that have been effective on their choice of Turkey as a vacation destination and (2) to determine whether there is a relationship between these impressions and their perceptions about Izmir. According to the study results there is a relationship between the variables related to participants choosing Turkey and their impressions about Izmir. http://ojsull.webs.ull.es/index.php/Revista/article/view/2408ImageBrandCountry imageDestination brandingDestination image |
| spellingShingle | Hulya Kurgun The Effect of Country Based Image in Accurance of Brand in Cultural Destinations PASOS Revista de Turismo y Patrimonio Cultural Image Brand Country image Destination branding Destination image |
| title | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_full | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_fullStr | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_full_unstemmed | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_short | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_sort | effect of country based image in accurance of brand in cultural destinations |
| topic | Image Brand Country image Destination branding Destination image |
| url | http://ojsull.webs.ull.es/index.php/Revista/article/view/2408 |
| work_keys_str_mv | AT hulyakurgun theeffectofcountrybasedimageinaccuranceofbrandinculturaldestinations AT hulyakurgun effectofcountrybasedimageinaccuranceofbrandinculturaldestinations |