The Effect of Country Based Image in Accurance of Brand in Cultural Destinations

The Effect of Country Based Image in Accurance of Brand in Cultural Destinations

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Despite its location and historical and cultural attractions, Izmir has been unable to consistent- ly achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in t...

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Bibliographic Details
Main Author: Hulya Kurgun
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2010-06-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Image
Brand
Country image
Destination branding
Destination image
Online Access:http://ojsull.webs.ull.es/index.php/Revista/article/view/2408

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