Advertising investigation and the main sociodemo graphic internet studies in Mexico
<p>In the first section of this article the main sociodemographic internet<br />studies in Mexico are presented. I highlight some of their main methodological differences and proceed to analyze some key results in these recent studies. Based on the seventh edition of the Online Advertisi...
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Format: | Article |
Language: | English |
Published: |
Escola Superior de Propaganda e Marketing
2014-01-01
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Series: | Comunicação, Mídia e Consumo |
Subjects: | |
Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/614 |