Advertising investigation and the main sociodemo graphic internet studies in Mexico

<p>In the first section of this article the main sociodemographic internet<br />studies in Mexico are presented. I highlight some of their main methodological differences and proceed to analyze some key results in these recent studies. Based on the seventh edition of the Online Advertisi...

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Bibliographic Details
Main Author: Octavio Islas
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing 2014-01-01
Series:Comunicação, Mídia e Consumo
Subjects:
Online Access:http://revistacmc.espm.br/index.php/revistacmc/article/view/614