Advertising investigation and the main sociodemo graphic internet studies in Mexico
<p>In the first section of this article the main sociodemographic internet<br />studies in Mexico are presented. I highlight some of their main methodological differences and proceed to analyze some key results in these recent studies. Based on the seventh edition of the Online Advertisi...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing
2014-01-01
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| Series: | Comunicação, Mídia e Consumo |
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| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/614 |
| Summary: | <p>In the first section of this article the main sociodemographic internet<br />studies in Mexico are presented. I highlight some of their main methodological differences and proceed to analyze some key results in these recent studies. Based on the seventh edition of the Online Advertising Expedinture Study in Mexico, the second section demonstrates the weight of internet advertising in Mexico today.</p> |
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| ISSN: | 1983-7070 |