LA COMMUNICATION PERSUASIVE ET L’INTENTION DE LA SURVEILLANCE ALIMENTAIRE : CAS DES MESSAGES PERSUASIFS D’UNE ALIMENTATION EQUILIBREE DESTINES AUX JEUNES VIA LES RESEAUX SOCIAUX
In a society increasingly connected, where obesity is taking a prominent place, the promotion of a balanced diet in the web is quite obvious. The prevention of obesity in Morocco adopts a promotion orientation based only on health benefits although young people are particularly sensitive to their go...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-07-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/07/ARTICLE-5-ZAHOUANI-KHAOULA-2.pdf |