CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES
This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023-01-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=723d6fbb-04e4-4e2f-9644-fbef3af530d8 |