CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES
This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023-01-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=723d6fbb-04e4-4e2f-9644-fbef3af530d8 |
| _version_ | 1827986612109180928 |
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| author | Muhammad Majid Mohamad Faizal Ramli Basri Badyalina Azreen Roslan Azreen Jihan Che Mohd Hashim Wan Nadiah Mohd Nadzri |
| author_facet | Muhammad Majid Mohamad Faizal Ramli Basri Badyalina Azreen Roslan Azreen Jihan Che Mohd Hashim Wan Nadiah Mohd Nadzri |
| author_sort | Muhammad Majid |
| collection | DOAJ |
| description | This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores. |
| first_indexed | 2024-04-09T23:34:09Z |
| format | Article |
| id | doaj.art-956d96a94eb1443a9616b77181c3c3f1 |
| institution | Directory Open Access Journal |
| issn | 2232-1608 2180-2467 |
| language | English |
| last_indexed | 2024-04-09T23:34:09Z |
| publishDate | 2023-01-01 |
| publisher | UUM Press |
| record_format | Article |
| series | International Journal of Management Studies |
| spelling | doaj.art-956d96a94eb1443a9616b77181c3c3f12023-03-20T16:00:56ZengUUM PressInternational Journal of Management Studies2232-16082180-24672023-01-0110.32890/ijms2023.30.1.4CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORESMuhammad MajidMohamad Faizal RamliBasri BadyalinaAzreen RoslanAzreen Jihan Che Mohd HashimWan Nadiah Mohd NadzriThis study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely, corporate social responsibility (CSR), sales promotion, social media marketing, perceived value, store environment, and service quality. A quantitative research methodology was employed through a survey using questionnaires administered to 550 customers of the RM2 stores. The data gathered was then analysed through SPSS method to calculate the validity and reliability of the measurement items and to verify the impact of six independent variables on purchase decision. Based on the results, CSR, sales promotion, perceived value, and service quality had significant positive effects on purchase decision, while social media marketing and store environment proved to be insignificant. Among all the factors, perceived value had the strongest influence on purchase decision. The findings are important in assisting RM2 store retailers to understand the factors that affect consumer purchase decision which could help in improving sales. This study complements the current literature and addresses existing research gaps with regard to the linkages between factors that influence consumer purchase decision in Malaysian single-priced stores. https://www.scienceopen.com/document?vid=723d6fbb-04e4-4e2f-9644-fbef3af530d8 |
| spellingShingle | Muhammad Majid Mohamad Faizal Ramli Basri Badyalina Azreen Roslan Azreen Jihan Che Mohd Hashim Wan Nadiah Mohd Nadzri CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES International Journal of Management Studies |
| title | CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES |
| title_full | CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES |
| title_fullStr | CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES |
| title_full_unstemmed | CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES |
| title_short | CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES |
| title_sort | consumer purchase decision in the malaysian retail market a study of rm2 stores |
| url | https://www.scienceopen.com/document?vid=723d6fbb-04e4-4e2f-9644-fbef3af530d8 |
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