Strategi Pemasaran Global di Pasar Indonesia
Globalization is a new challenge for companies in the implementation of marketing strategy. Due to globalization, companies are required to compete with world class companies that have large capital and higher quality products. Indonesia currently becomes the market target for global companies to en...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2013-05-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1406 |