The Manipulative Power of Advertisements in shaping Consent to future Socioeconomic Trends

In a globalized world, commercials are increasingly taking on the role of sculptors of perceptions, values and attitudes, and, thanks to the technology of the 21. century, they are gaining the power over the human mind that fire or flood have. Through increasingly sophisticated techniques they have...

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Bibliographic Details
Main Author: Jasna Kolovrat
Format: Article
Language:English
Published: Center for Philosophy of Media and Media Research 2024-05-01
Series:In Medias Res
Subjects:
Online Access:https://www.centar-fm.org/inmediasres/images/pdf/24/J.%20Kolovrat,%20Manipulativna%20moc%20reklama%20u%20oblikovanju%20pristanka%20na%20buduce%20socioekonomske.pdf