The impact of live streaming on stock returns in the Brazilian market
ABSTRACT The objective of this study was to investigate whether voluntary financial disclosure through live streaming can determine changes in shareholder returns in the Brazilian market. Corporate disclosure through social media is a new phenomenon, driven by the impacts of the coronavirus disease...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2024-01-01
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| Series: | Revista Contabilidade & Finanças |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1519-70772023000300505&tlng=en |