The impact of live streaming on stock returns in the Brazilian market

The impact of live streaming on stock returns in the Brazilian market

ABSTRACT The objective of this study was to investigate whether voluntary financial disclosure through live streaming can determine changes in shareholder returns in the Brazilian market. Corporate disclosure through social media is a new phenomenon, driven by the impacts of the coronavirus disease...

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Bibliographic Details
Main Authors:	Arthur Mesquita Camargo, José Alves Dantas
Format:	Article
Language:	English
Published:	Universidade de São Paulo 2024-01-01
Series:	Revista Contabilidade & Finanças
Subjects:	disclosure social media live streaming text mining event study
Online Access:	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1519-70772023000300505&tlng=en

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