Exploring the Utility of Social Marketing Techniques in Motivating People to Adopt Healthy Behavior

Over the years across the globe, the lives of people have been significantly influenced by a wide range of diseases and morbidities. The approach of social marketing has been developed to encourage acceptance and voluntary uptake by the target population by assigning more responsibility to the healt...

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Bibliographic Details
Main Authors: Saurabh RamBihariLal Shrivastava, Prateek Saurabh Shrivastava, Jegadeesh Ramasamy
Format: Article
Language:English
Published: Society of Turaz Bilim 2015-09-01
Series:Medicine Science
Subjects:
Online Access:http://www.ejmanager.com/fulltextpdf.php?mno=176452