Shiraz Vs Syrah Crafting Advertising Campaign, using Sensory Images
Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers’ minds, which is how wine consumers associate grape variety Shiraz/Syrah by the...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2017-01-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol18/iss4/5/ |