The determinants of eco-fashion purchase intention and willingness to pay

The determinants of eco-fashion purchase intention and willingness to pay

Purpose – This study aims to examine the effect of social influence, environmental concerns and altruism on consumer purchase intention of eco-fashion (PIEF). In addition, this study, exploring the essential behavioral outcomes influenced in marketing, seeks to deepen the existing insight in this ar...

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Bibliographic Details
Main Authors: Milad Farzin, Hooman Shababi, Golnoosh Shirchi Sasi, Marzie Sadeghi, Rosha Makvandi
Format: Article
Language:English
Published: Emerald Publishing 2023-11-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
Eco-fashion
eWOM
Willingness to pay (WTP) a price premium
Environmental concerns
Social influence
Altruism
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2022-0158/full/pdf

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https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2022-0158/full/pdf

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