L’IMPACT DES FACTEURS ENVIRONNEMENTAUX SUR L’INTERNATIONALISATION DES FRANCHISES MAROCAINES

L’IMPACT DES FACTEURS ENVIRONNEMENTAUX SUR L’INTERNATIONALISATION DES FRANCHISES MAROCAINES

The objective of this work is to initiate research on franchising in Morocco. It focuses on the internationalization of Moroccan franchise networks, both international Moroccan networks and domestic networks that intend to internationalize in the coming years. It focuses on measuring the factors inf...

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Bibliographic Details
Main Authors: AMAZIAN MOUNIA, BENABDELKRIM EL FILALI YASMINE
Format: Article
Language:English
Published: Université Mohammed V de Rabat 2022-04-01
Series:Revue Marocaine de Recherche en Management et Marketing
Subjects:
moroccan brand; franchise network; moroccan franchisor; internationalization
enseigne marocaine ; réseau de franchise ; franchiseur marocain ; internationalisation
Online Access:https://revues.imist.ma/index.php/REMAREM/article/view/31850

Internet

https://revues.imist.ma/index.php/REMAREM/article/view/31850

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