L’IMPACT DES FACTEURS ENVIRONNEMENTAUX SUR L’INTERNATIONALISATION DES FRANCHISES MAROCAINES
The objective of this work is to initiate research on franchising in Morocco. It focuses on the internationalization of Moroccan franchise networks, both international Moroccan networks and domestic networks that intend to internationalize in the coming years. It focuses on measuring the factors inf...
| Κύριοι συγγραφείς: | , |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
Université Mohammed V de Rabat
2022-04-01
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| Σειρά: | Revue Marocaine de Recherche en Management et Marketing |
| Θέματα: | |
| Διαθέσιμο Online: | https://revues.imist.ma/index.php/REMAREM/article/view/31850 |