Supporting Successful Transition to the Fresh Market: Research and Extension Needs of Pacific Northwest Strawberry Growers

Supporting Successful Transition to the Fresh Market: Research and Extension Needs of Pacific Northwest Strawberry Growers

Pacific Northwest North America (PNW) strawberry (Fragaria ×ananassa) growers are transitioning away from the processing to fresh-market sector in response to changes in local and regional markets. However, many of the regional cultivars bred for the PNW were not developed for the fresh market. Ther...

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Bibliographic Details
Main Authors: Zongyu Li, R. Karina Gallardo, Wendy Hoashi-Erhardt, Vicki A. McCracken, Chengyan Yue, Lisa Wasko DeVetter
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2019-08-01
Series:HortTechnology
Subjects:
econometric modeling
fragaria ×ananassa
grower survey
trait clusters
trait prioritization
Online Access:https://journals.ashs.org/horttech/view/journals/horttech/29/5/article-p649.xml

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https://journals.ashs.org/horttech/view/journals/horttech/29/5/article-p649.xml

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