Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry
The most important marketing activity of the owner/manager of SMEs is to concentrate on entrepreneurial promotion methods of their businesses. New and entrepreneurial promotion plays a leading role in progress and development of SMEs. There has been an emerging concentration on the concept of promot...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2012-06-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-568-1&slc_lang=en&sid=1 |
| _version_ | 1797710518326132736 |
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| author | Mehran Rezavani Narges Khoramshahi |
| author_facet | Mehran Rezavani Narges Khoramshahi |
| author_sort | Mehran Rezavani |
| collection | DOAJ |
| description | The most important marketing activity of the owner/manager of SMEs is to concentrate on entrepreneurial promotion methods of their businesses. New and entrepreneurial promotion plays a leading role in progress and development of SMEs. There has been an emerging concentration on the concept of promotion and the role of its elements in progress of SMEs in marketing research. The purpose of this paper is to identify and document promotion methods in small and medium sized businesses of the textile industry, particularly in Iran. In order to identify the concepts and methods of promotion and to present practical results in this context, a quality research has been conducted by interviewing the owners/managers of SMEs. |
| first_indexed | 2024-03-12T06:53:18Z |
| format | Article |
| id | doaj.art-96013f0b0bff41e39b81e759b1689cd5 |
| institution | Directory Open Access Journal |
| issn | 2228-7744 |
| language | fas |
| last_indexed | 2024-03-12T06:53:18Z |
| publishDate | 2012-06-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | تحقیقات بازار یابی نوین |
| spelling | doaj.art-96013f0b0bff41e39b81e759b1689cd52023-09-03T00:10:26ZfasUniversity of Isfahanتحقیقات بازار یابی نوین2228-77442012-06-0121167184Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile IndustryMehran Rezavani0Narges Khoramshahi1 The most important marketing activity of the owner/manager of SMEs is to concentrate on entrepreneurial promotion methods of their businesses. New and entrepreneurial promotion plays a leading role in progress and development of SMEs. There has been an emerging concentration on the concept of promotion and the role of its elements in progress of SMEs in marketing research. The purpose of this paper is to identify and document promotion methods in small and medium sized businesses of the textile industry, particularly in Iran. In order to identify the concepts and methods of promotion and to present practical results in this context, a quality research has been conducted by interviewing the owners/managers of SMEs.http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-568-1&slc_lang=en&sid=1Keywords: Entrepreneurial promotion’s method SMEs Textile industry. |
| spellingShingle | Mehran Rezavani Narges Khoramshahi Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry تحقیقات بازار یابی نوین Keywords: Entrepreneurial promotion’s method SMEs Textile industry. |
| title | Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry |
| title_full | Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry |
| title_fullStr | Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry |
| title_full_unstemmed | Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry |
| title_short | Documentation of New Promotion Approaches in Small and Medium Sized Businesses of the Textile Industry |
| title_sort | documentation of new promotion approaches in small and medium sized businesses of the textile industry |
| topic | Keywords: Entrepreneurial promotion’s method SMEs Textile industry. |
| url | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-568-1&slc_lang=en&sid=1 |
| work_keys_str_mv | AT mehranrezavani documentationofnewpromotionapproachesinsmallandmediumsizedbusinessesofthetextileindustry AT nargeskhoramshahi documentationofnewpromotionapproachesinsmallandmediumsizedbusinessesofthetextileindustry |