An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa
Due to the increasing usage of digital marketing to advertise to consumers in recent years, there has been a growing interest in determining which digital marketing channels are the most effective in not only successfully getting the brand message across to the consumer, but also generating the mos...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2022-07-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/13248 |