Benefit as a Medium for Value Creation and Innovation
Grounded theory is used to examine the relationship between benefit and innovation. The benefits of a broad array of products were considered, and a list of benefit and functionality categories was devised. 84 products were considered, with little (no) restriction on brand, industry, or time frame....
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| Format: | Article |
| Language: | English |
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Sprint Investify
2018-12-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-610/ |