Mapping the factors that determine engagement in podcasting: design from the users and podcasters’experience
The current media ecosystem offers enormous participatory possibilities to media audiences that, in this way, have the opportunity to engage in the co-creation of media discourse in ways unknown during the 20th century. Following the marketing 2.0 theories, the creation of attractive user experience...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2020-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35279 |