DEVELOPMENT OF WAYS TO ADAPT AGRICULTURAL ENTERPRISES TO CHANGES IN THE MARKETING COMPETITIVE ENVIRONMENT

DEVELOPMENT OF WAYS TO ADAPT AGRICULTURAL ENTERPRISES TO CHANGES IN THE MARKETING COMPETITIVE ENVIRONMENT

The purpose of the article is the generalisation of research methods in the marketing information system of the environment, the practical implementation of the procedure of researching the competitive environment of an agricultural enterprise, and the development of ways of adapting agricultural e...

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Bibliographic Details
Main Authors: Mariia Bahorka, Liudmila Kvasova, Nataliy Yurchenko
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2023-08-01
Series:Economics & Education
Subjects:
marketing research
marketing activities
agricultural enterprises
marketing information
information system
competitive environment
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/2150

Internet

http://baltijapublishing.lv/index.php/econedu/article/view/2150

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