Distributional Channel Strategy: A Case Study of Mussoorie
This report is an initiative to analyse the behaviour of consumer on various distribution channel. A channel of distribution serves as the connecting link between the producer and consumers. It creates time and place utilities by bridging the gap between the time and place of production and those of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ramanujan College, University of Delhi, Delhi, India
2017-11-01
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| Series: | Ramanujan International Journal of Business and Research |
| Subjects: | |
| Online Access: | https://rijbr.in/1/article/view/121/121 |