The Mediating Effect of Student Satisfaction on Loyalty in South African Open Distance E-Learning Institutions

Globally, the Covid-19 pandemic has influenced traditional Open Distance electronic Learning (ODeL) institutions and residential universities. It has prompted them to consider distance learning using technological advancement. However, student loyalty is a challenge to achieve and sustain in distanc...

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Bibliographic Details
Main Authors: Phineas MBANGO, Kate NGOBENI
Format: Article
Language:English
Published: Sprint Investify 2022-12-01
Series:Expert Journal of Marketing
Subjects:
Online Access:https://marketing.expertjournals.com/23446773-1010/