Product Placement in Computer Games: Pro Evolution Soccer (PES) 2015 Sample

Product placement significantly appears in many areas every day with the changing and evolving technology. Product placement applications, which we have encountered in cinema, radio and tv before, have been able to deliver its messages via different channels when technological tools encompasses...

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Bibliographic Details
Main Authors: Önder Ziya Paylar, Deniz Zeren
Format: Article
Language:English
Published: Akademik Bilişim Araştırmaları Derneği 2016-07-01
Series:Online Academic Journal of Information Technology
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/ajit-e/issue/54430/740874